Research in persuasive technology has shown that attention is not simply directed; it is designed. Small interface cues—colors, sounds, moments of delay—can rewire behavior within hours. Platforms that reward engagement inevitably teach obsession; every metric becomes a moral lesson about what to value. The digital marketplace has become a
race for intimacy—systems engineered to know us faster than we know ourselves. The more we surrender awareness, the more design itself becomes the teacher. We think we are choosing, but we are being trained.